RESEARCH

Research Goals

We aimed to inspire users by providing them with a wide range of themed events and celebrations for each day.
Whether it's International Yoga Day, World Photography Day, or National Ice Cream Day, our app ensures that users always have exciting options to explore and participate in.
Personalization: We strived to offer a personalized experience by allowing users to customize their preferences.
Users can select their interests, location, and other relevant criteria to receive event recommendations tailored specifically to their preferences and local area.
Community Engagement: We wanted to create a platform that fosters community engagement. Users can create and share their own events, invite others to join, and connect with like-minded individuals who share their interests. We aimed to cultivate a vibrant community of event enthusiasts.

Challenges

Limited Awareness: Annie often finds it challenging to discover interesting events and celebrations happening around her. She relies on social media, word-of-mouth, and random online searches, but it's time-consuming and unreliable. Variety and Inspiration: Annie wants to break away from her routine and participate in different types of events. However, she often struggles to find diverse and exciting options that align with her interests and provide the sense of adventure she craves.

Planning and Scheduling

With her demanding job, Annie needs a convenient way to plan and schedule events. She wishes for a tool that integrates seamlessly with her calendar, sending her reminders and helping her stay organized. Goals Discovery: Annie wants an event calendar app that exposes her to a wide range of themed events and celebrations happening every day. She seeks an app that introduces her to unique experiences she might not have known about otherwise. Personalization: Annie desires an app that understands her interests and provides personalized recommendations based on her preferences. She wants to have the ability to customize her event suggestions, location settings, and receive notifications for events that match her criteria. Convenience: Annie needs an app that simplifies the event planning process. She wishes to seamlessly integrate the app with her calendar, allowing her to schedule events, set reminders, and receive notifications to ensure she never misses out on an exciting opportunity.

Bio

Name: Annie

Age: 28

Occupation: Marketing Executive

Interests: Travel, Outdoor Activities, Art and Culture

Background

Annie is a young professional who loves adventure and exploring new experiences. She thrives on discovering unique events and celebrations that add excitement to her daily life. As a marketing executive, Annie has a busy schedule, but she always makes time for activities that bring her joy and allow her to connect with like-minded individuals.

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SYNTHESIS
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What a day

Introducing the all-new Event Calendar App, your ultimate companion for discovering
themed events and celebrations happening every day.

Say goodbye to mundane routines and monotonous days. With our app, you'll always find something exciting to do, no matter when.
always find something exciting to do, no matter when.

Let's dive into the challenges we faced in buil this our goals, and the innovative solution we've developed to revolutionize event planning.

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The Challenges

Creating an event calendar app that offers themed events and celebrations for every day came with its fair share of challenges. Some of the key hurdles we encountered are as follows:

1. Data Collection: Sourcing a comprehensive and diverse range of events and celebrations for each day required extensive research and collaboration with various cultural and community sources. Curating accurate and up-to-date information posed a significant challenge.

2. Relevance and Engagement: Ensuring that the events and celebrations we present are not only diverse but also relevant and engaging for our users was a critical challenge. We aimed to strike a balance between popular events and lesser-known celebrations to cater to a wide range of interests.

3. User Experience: Designing an intuitive and user-friendly interface that enables easy navigation through the calendar, event details, and personalized features presented its own set of challenges. We wanted to create an app that seamlessly integrates with users' daily lives, inspiring them to participate in events.

USER INTERFACE

Conclusion

For Adventurous Annie, the Event Calendar App is a perfect fit. It provides her with a wide range of themed events and celebrations, curated recommendations, and a personalized experience tailored to her interests. By seamlessly integrating with her calendar and offering community engagement features, the app simplifies event planning and enables Annie to connect with others who share her passion for unique experiences.

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STYLE GUIDE

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The Solution

How the Event Calendar App Helps Adventurous Annie:

1. Diverse Event Recommendations: The Event Calendar App offers Annie a daily dose of themed events and celebrations. She can discover unique activities, such as local festivals, outdoor adventures, art exhibitions, or niche workshops. The app's curated recommendations ensure she never misses out on exciting opportunities.

2. Personalized Experience: Annie can customize her event preferences within the app, ensuring she receives recommendations tailored to her interests. By setting her location and preferred categories, she can easily find events that align with her desires, whether she's at home or exploring a new city.

3. Seamless Integration: The app syncs with Annie's calendar, allowing her to seamlessly add events and set reminders. She can efficiently plan her schedule and ensure she doesn't miss out on exciting opportunities.

4. Community Engagement: Annie can connect with other event enthusiasts through the app's community features. She can join or create events, share her experiences, and network with like-minded individuals. This fosters a sense of belonging and enhances her overall event experience.

02 SYNTHESIS Main person