The Generator
 

Incubator team : Alexander Geht, Guni Kofman, Tom Direktor, Ori Kaufman and Hila Mor.
Praxis - Bezalel Technological Incubator
Advisor: Chanan De Lange
Special thanks to Safi Hefetz
Bezalel Academy of Arts and Design, Jerusalem
In cooperation with iCOBOTS
 
​The Generator brings together traditional design, craft and edge technologies, using Digital manufacturing.
​The technological incubator examines relations between design and technology: How does technology affect design processes and how does the designer can adapt technology and its manifestation in the final product?
The manufacturing process begins with a seven-axis milling machine Robot. Complex processing methods create a variety of textures on the material, providing for each creature a different character. A second robot assembles the toys, throughout the fair, and marks the products with its own signature through a stroke of a brush and some paint.
 
Publications: DesignZoom
Exhibit:  March 2016, Fresh paint fair 9 , Nature museum, Tel Aviv university.
November 2017, Design Technology Exhibition, Exhibition Fair, Tel Aviv.